Gen Z: What marketers need to know about this generation

Generation Z, often shortened to Gen Z and informally known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha.

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Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial, and anyone born from 1997 onward is part of a new generation.

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Generation Z refers to people born between 1996 and 2010. They're the second-youngest generation, between millennials and Generation Alpha.

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Gen Z are hitting life milestones, pragmatic about work, prone to anxiety, big on saving, keen to travel, and have big hopes for AI.

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Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012.

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Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 13 and 28 years old (nearly 69 million in the U.S.).

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Born between 1997 and 2012, Generation Z stands apart as the first truly digital-native demographic. Their habits, preferences, and expectations ...

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One of the core characteristics of Generation Z is racial diversity. As America's demographics continue to shift, Gen Z will be the last generation that is a ...

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