Named after alpha, the first letter of the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium.

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Generation Alpha are defined as those born from 2010-2024. More than 2.8 million are born globally every week.

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Gen Alpha are already steering spending decisions, redefining what fun looks like, and making their presence felt across screens, stores, and society.

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They developed rapidly during adolescence, focusing on personal growth and development. This generation's strengths lie in creativity, innovation, and ...

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Alpha is projected to be the world's largest generation, with more than 2bn members. By 2029 nearly $5.5trn will be spent on Alphas a year.

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While definitions vary, the term "Generation Alpha" typically refers to the group of individuals born between 2013 and 2025. This is the generation after Gen Z.

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Generation Alpha is the first generation to experience remote classrooms, streaming services, and portable digital devices from early childhood.

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Generation Alpha consists of those born between 2010 and 2024. They are the first generation to have grown up in a world that fully encapsulates technology ...4 pages

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Gen Alpha, born from 2010 to 2024, is the newest generation. Explore data on the oldest members of Gen Alpha from our study on Gen Alpha 13-year-olds.

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2025 marks the end of Generation Alpha and the start of Generation Beta, a cohort that will include all individuals born between 2025 and 2039.

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