Big comes from him being a tycoon. Like Mr. Big (big man on campus) according to Bushnell who wrote the books.

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John James Preston, commonly known as "Mr. Big" or just "Big", is a recurring character in the HBO series Sex and the City, the follow-up film of the same name.

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He is called Big because she saw him as big successful, big money, Big, rich, powerful. NOT for a sexual reason.

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28 Aug 2022 — The show simply called him Big throughout the series, largely as a subtle nod to his tycoon-like lifestyle and status, seemingly out of Carrie's league.

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The choice came out of wanting to give Mr. Big the most “generic,” “American,” and “almost pilgrim” name, King revealed to Entertainment Weekly ...

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7 Apr 2024 — He had no name. He was Mr Big." Explaining the name choice, he continued: "If I wanted to give him a name, I wanted to give him the most ...

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The nickname "Mr. Big" refers to his status as, "the next Donald Trump" and "major tycoon, major dreamboat, and majorly out of [Carrie's] league ...

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11 Jul 2025 — “I called him Mr. Big because he was like a big man on campus.” She also said he was “much more of a well-rounded person” than many ...

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21 Nov 2018 — 'Mr Big' was not an euphemism for a piece of anatomy - he was inspired by one of Candice Bushnell's boyfriends. Mr Big from SATC.

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