Big comes from him being a tycoon. Like Mr. Big (big man on campus) according to Bushnell who wrote the books.

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Sex and the City pilot​​ His real name is not revealed to viewers until the final episode of the series; in a running joke, whenever Carrie is about to introduce ...

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He is called Big because she saw him as big successful, big money, Big, rich, powerful. NOT for a sexual reason.

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The show simply called him Big throughout the series, largely as a subtle nod to his tycoon-like lifestyle and status, seemingly out of Carrie's league.

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It turns out that the character didn't even have a name until they wrote the series finale, with the idea added almost as an after thought.

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Big-the nickname either an allusion to his bank account or a certain appendage. Only in the season's finale did we learn his name: John James ...

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He is the primary on-and-off love interest of the series' protagonist, Carrie Bradshaw, who usually simply refers to him as Big. According to ...

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Big's first name became John. For six seasons, Mr. Big's real name was a mystery and the show's creator, Michael Patrick King, liked it that way ...

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He is the primary on-and-off love interest of the series' protagonist, Carrie Bradshaw, who usually simply refers to him as "Big". According to accounts in the ...

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