Why is he called Mr Big

Big comes from him being a tycoon. Like Mr. Big (big man on campus) according to Bushnell who wrote the books.

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John James Preston, commonly known as "Mr. Big" or just "Big", is a recurring character in the HBO series Sex and the City, the follow-up film of the same name.

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I think he knows because she calls him Mr. Big in her book and he read it.

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Big (Chris Noth) was known solely by his nickname throughout the six-season run of “Sex and The City”. While the moniker captured his essence ...

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The show simply called him Big throughout the series, largely as a subtle nod to his tycoon-like lifestyle and status, seemingly out of Carrie's league.

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Sex and the City: The Movie finally reveals his full name to be John James Preston. He is the primary on-and-off love interest of the series' protagonist, ...

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“I called him Mr. Big because he was like a big man on campus.” She also said he was “much more of a well-rounded person” than many ...

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He was Mr Big." Explaining the name choice, he continued: "If I wanted to give him a name, I wanted to give him the most generic, American, ...

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“I called him Mr Big because he was like a big man on campus.” He's more than just a playboy. “Ron is much more of a well-rounded person than ...

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